2023
Web Design
Figma
Startup
B2B
VR
MedTech
Brand Identity
WebFlow
Brand Identity & Webflow Website for a German VR Medical Startup
Overview
Client
SelvMe GBR — German MedTech startup developing VR resuscitation trainers
Task
Brand identity from scratch + multi-page website for B2B and investor audiences
My role
Web & Visual Designer · Webflow Developer
Timeline
10 weeks
Challenge
SelvMe launched a VR trainer in a traditional medical market where trust and credibility are everything. People didn't yet understand or trust the product. The goal was to create a visual identity and website that builds trust, explains the product clearly and speaks to two distinct audiences: B2B clients and investors.
3 strategic sessions with co-founders
The client came with a simple one-pager idea. After three sessions, we shifted to a three-page structure: a product homepage, an investor page and a B2B client page — each with its own message and entry point.
Brand identity from scratch
Logotype
VR glasses shape combined with a lifeline — modern technology meets the tradition of saving lives.
two symbols
modern technology
VR glasses with a lifeline
traditional field
3 separate pages for B2B and investors
Built solo on Webflow
I designed and built the entire site on Webflow without a developer. Fast launch, fully responsive, and the client manages all content independently via CMS.
Key results
Multi-page website launched without a development team
Full brand identity created. Logo, colour palette, typography and visual system
Webflow CMS gives the client full content independence
Separate pages for investors and B2B clients for targeted communication
Client testimonial
Anna created a complete corporate identity for our startup, including logo, colours, font and brandbook. She also built our website on Webflow. Anna's creativity, flexibility and clear communication made the collaboration efficient and enjoyable. She exceeded our expectations.
Sergei Tatarnikov
Co-founder @ SelvMi GBR
